When you separate and categorize people to send emails, this process is typically referred to as email segmentation.
Email segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria such as demographics, behaviors, interests, or past interactions with your emails or website. This allows for more personalized and relevant email marketing campaigns, which can lead to higher engagement and conversion rates.
Key criteria for segmentation can include:
- Demographics: Age, gender, location, job title, etc.
- Behavioral Data: Past purchases, website activity, email open and click rates, etc.
- Psychographics: Interests, values, lifestyle, etc.
- Engagement Levels: Frequency of interaction with your emails or website.
- Purchase History: Types of products or services purchased, purchase frequency, etc.
- Preferences: Preferred content types, preferred email frequency, etc.
Effective email segmentation can help tailor your messaging to meet the specific needs and preferences of different segments of your audience, ultimately improving the effectiveness of your email marketing efforts.